communication – A Life Overseas |

How to Write Missionary Newsletters People Want to Read

Love them or hate them, missionary newsletters are an expected part of life in ministry. Maybe your newsletters are already great, and you would like a few tips on how to improve. Maybe you dread them so much that you would rather do anything else than write a newsletter. . . stand in line at a government office, go a night without electricity, get a root canal.

Either way, you’ll find something useful in this article. I’ve pulled together what I’ve learned about writing newsletters from over 20 years of experience, and I also crowdsourced our A Life Overseas Facebook community in January, so you’ll see advice here from others, too.

One note before I start: Remember that what I share here are not hard and fast rules. If you’ve got a method that gets you lots of reader engagement but differs from what you read here, no problem. This is general advice, not always-true-in-every-situation advice.

Feel free to add your thoughts or things I’ve missed in the comments. We’ve always got more to learn!

Regarding Content: What Should You Write About?

Don’t feel the need to report everything you’ve done since you last wrote. Do not write a list of activities unless you want your readers’ eyes to glaze over. Doing this is the best way to get your reader to “skim and delete.”

Do choose one story. Think over the last month or two, and choose one compelling story you could share. One fascinating conversation. One event that was a huge success. One event that was a colossal flop. One big lesson you learned. One big mistake you made. One person to pray for.

Tell this story as a story. Include dialogue. Include physical descriptions of the location, the temperature of the room, the smell of curry coming from the kitchen, or the way the sky looked that day.

Make it personal. This came up over and over again in our conversation on the A Life Overseas Facebook page. Your readers are way more interested in YOU than in your ministry. So when you tell your story, include your part – how you felt about it, what you learned, how you grew. And don’t leave out the bad and the ugly.

An idea: Have one close friend in mind when you write, and pretend you are writing just to that person. This will help you sound like you when you write. Hannah suggested, “I like newsletters that read like a message from a friend–an assumption that I know and care about the sender and people mentioned. I don’t like to read newsletters that feel formulated to manipulate me into a response.”

Other Content Tips:

Don’t apologize for the time that’s gone by since you last wrote. No one is sitting around wondering why you haven’t written. Drawing attention to this only serves to. . . draw attention to it.

Don’t assume your readers remember anything from your previous letters. (Hint: They probably don’t.) When you refer to places, events, people in your ministry, don’t assume your readers remember what you wrote two months ago. Write as if you are introducing them for the first time, every time.

Don’t start with a sermon or Bible lesson. If you want to share devotional writing (or your actual sermons), start a blog and post them there. Feel free to link to these in your newsletter. Valerie wrote, “I don’t like it when there’s a sermon first! Just tell me about your life, and don’t forget the kids!!!”

Do add a separate section about your kids. (Thanks, Valerie.) Hard fact of life: your readers might be more interested in your kids than your ministry. This is okay! The main purpose of newsletters is to build and strengthen relationships. Of course, don’t only write about your kids, but don’t neglect to include them (as long as your kids approve of what you share). Heck, maybe have them write your newsletter sometime!

Do add a separate “fun fact” or “cultural mishap” section. Christy suggested, “I put a “Lighter Side” anecdote at the end of every letter, recounting some humourous cross-cultural misadventure or amusing little-known fact. That’s really the only section people ever mention reading.”

One last tip: Don’t use AI to write it (please!) but use AI to edit it. Personally, I love Grammarly.

Regarding Length: How Long Should Your Newsletter Be?

One word: Short. Think short and then shorter.

That one story I mentioned above? It should be 5-8 paragraphs, max. Each paragraph should have no more than 2-4 sentences in it.

Don’t write long blocks of text with no paragraph breaks unless you really, really don’t want anyone to read it.

Do highlight in bold the most important sentence in each paragraph.

If you are an accomplished writer, you can go longer. If you hate writing or are a novice, just remember: less is more. Do not feel guilty about this.

My guess is that most of your readers will give your email newsletter one minute or less. That’s all you’ve got. Make it count.

Regarding Format: What Should It Look Like?

Do break your newsletter into sections, and give each section a title. MailChimp makes this easy (and the standard version is free!) For example: your one story/ministry update, kids’ update section, prayer request section, fun fact section.

Use color for headings and backgrounds when possible.

Remember that many of your readers will read your letter on their phones. Open your letter on your phone to make sure it is readable. Beware of side columns!

Do make your letters skimmable because. . . guess what? Most people will skim them. Bold the most important sentences. Make headlines interesting. Use bullet points for prayer requests.

After you’ve written your whole newsletter, read it over and pick out the most interesting phrase you’ve written. What line will most grab people’s attention? Use that as your newsletter title. (Hint: “Winter Update” is not it.)

Totally intimidated by format and design? The Good Story can create a gorgeous, customized MailChimp template for you. They can also evaluate a year’s worth of newsletters and coach you on improving them. Check them out.

Regarding Pictures: Are They Important?

In our Facebook discussion, everyone was unanimous: Pictures are great. Bring on the pictures!

Do use pictures to divide up your sections. Use photos with brief captions to highlight other activities not covered in your “one story.”

Don’t go overboard. Pictures are great, but keep it reasonable. Around 3-8 carefully chosen pictures per newsletter is probably about right.

A caution: Be sensitive to the privacy of the people in your pictures. A common solution is to blur or cover up the faces of locals in pictures. But maybe we should reconsider this option? Perhaps just ask for permission instead: “Can I share this picture with my friends and family?”

Marilyn Gardner suggested, “Either get permission or don’t post at all. Use words to describe the gathering. It is much more compelling [than] a lineup of a bunch of friends with eyes blotted out.” Carissa threw out a great idea: “Post pictures of hands, backs of heads, food, cups that were shared, empty chairs.” In other words, get creative when you take pictures!

Do learn how to remove EXIF data from your phone pictures to prevent them from appearing upside down in email newsletters.

Regarding Timing: How Often Should You Send Out Newsletters?

My crowdsourced Facebook discussion was quite divided on this. Some said monthly or every other month, and others said quarterly. Michele Phoenix polled her newsletter recipients, who told her that quarterly is sufficient.

Personally, I think quarterly newsletters should be the bare minimum, and only if you have other sources of communication. For example, if you regularly post on social media, send out annual Christmas cards, have a WhatsApp prayer group, or keep a blog updated, then you’re probably okay with quarterly newsletters.

However, your supporters and prayer warriors should hear from you more than four times per year, so if newsletters are your only source of communication, you should send them out monthly or at least every other month.

This is the part where I give you a stern lecture as an experienced former missionary and current missionary coach: Make communication a priority. No, really, like a big priority. Make a plan, schedule that plan on your calendar for the coming year, and then don’t let yourself procrastinate when your deadlines come along. You should never be tempted to start a newsletter with, “Sorry it’s been so long,” because it should never be so long!

Regarding Creativity: Mix It Up!

Give people choices. You should have a newsletter that goes out to everyone and their brother but also have a smaller newsletter list for your prayer warriors who hear from you weekly. Maybe use WhatsApp or Signal (more secure than WhatsApp) for this. Maybe use a private Facebook group. Maybe use PrayerVine.

Epistle is an excellent option. It’s part blog, part newsletter, and super easy to use. Check it out!

Jennings wrote, “We started sending out an (almost) weekly “Photo Friday,” with one or two photos and a minimum of text. People have loved that.”

Ensure you periodically give people an option to unsubscribe. If you use MailChimp or Epistle, this option is always there, but if you don’t, include a note annually that allows people to bow out of your letter graciously.

Consider doing a (5-minute max) video sometimes.

Offer something of value to your readers! Share a link to a book, a song, a recipe, or a meaningful quote. Add a blurb explaining why you recommend it.

In turn, encourage interaction! Ask readers to respond to your letter with a favorite book, song, or recipe, or ask a fun “getting to know you” question. Liz wrote, “Interactive letters stand out! When you see someone asking about the reader or asking the reader to share something, it feels more like a partnership.”

Consider doing a paper newsletter once a year. Nowadays, getting something in your actual mailbox is way more special than getting something in your email mailbox.

Work within your strengths. What kind of communication do you do best? You don’t need to do everything. Choose a couple of communication channels (probably more than one) and focus on refining those. Be disciplined! Make it happen! You can do this! Did I tell you to make communication a priority? Well, I’m telling you again.

I’m going to end with this great advice from Christy. Remember that good communication goes both ways. She wrote, “I actually think what makes people more likely to read my newsletters is whether or not I’ve liked their baby pictures recently or sent condolences about their dad dying or commented on their kid’s college choice. Newsletters from friends are more important than newsletters from missionaries, and being a friend takes more than sending a newsletter.”

Amen to that.

* Image by G.C. from Pixabay

2D vs 3D Converstations

The irony of this post is that I wish I could chat with you about it and hear what this idea might look like in your current cultural and team set-up. Instead, I’ll type it out and you’ll read it.

Have you heard of “2D” and “3D” conversations?

A 2D conversation can be easily handled in an email or text. A 3D conversation needs a phone call, video call, or to be in-person.

I don’t know about you, but it feels like I have a zillion ways to communicate with people: email, text, WhatsApp, DMs on multiple social media platforms, Marco polo, to name a few. Some I’m better about checking than others.

The thing about 2D communication is that we can confuse convenience for effective communication. I first heard about 2D and 3D communication several years ago and every now and then I need to pull out this concept and remind myself that not all forms of communication are created equal.

Am I matching the information I’m trying to communicate with the form of communication I’m using?

Have you ever found yourself texting with someone and you are going back and forth on details and at the end of the 15 minute interaction you think, “A two minute conversation would been smarter!” That’s a simple crossing of wires between 2D and 3D communication.

Or wondered why has the world become so polarized in the last decade? One reason is because social media is not the place to have 3D conversations. It’s the place to share updates—2D information—that foster connection.

While I can’t change how social media is used, I can help you communicate with those around you.

Think back to a communication between you and a family member this week. Or You and a teammate. Or You and a colleague. Was it in text, email, or voice? How did it go? If it went well, that’s probably because it was a 2D conversation in a 2D space or a 3D conversation in a 3D. If it could have gone better, was it a 3D conversation in a 2D space?

Regardless of what culture you’re in and what culture you’re from, every culture has ways of sharing information that works well in a 2D space. “When is our meeting this week?” or “Here’s an interesting article.” And ways of sharing 3D information.

If you start to have a 3D conversation in a 2D space, simply say, “Hey, I think this is a 3D conversation, let’s find a time to meet.”

Sometimes all we need is a simple reminder that 2D and 3D communication are valid and important . . . and different.

What Do You Share in Your Newsletters?

by Alyson Rockhold

When I first started sending newsletters to my supporters, I envisioned sharing messages of happiness and hope – the kinds of topics that would let me present a polished, pretty version of my life.

Like a social media star tilting the camera to capture the perfect pose while blocking out the heap of dirty clothes in the background, I had hoped to gloss over the messy parts of my life. Part of it was a heightened concern that I present my neighbors and host country in a positive light, but most of it was just my stubborn pride.

But God had other plans. He didn’t want me to be fake with my supporters any more than He wanted me to be fake with Him. Every time I sat down to write, words like “lonely,” “sad,” and “uncertain” kept coming out. I would start writing about teaching English and end up sharing how stupid I felt when I mixed up one letter of a Swahili word and told an old man that I was returning his underwear instead of his bottle (chupi vs. chupa).

Then I read Exodus 20:25 where God tells the Israelites, “If you make an altar of stones for me, do not build it with dressed stones, for you will defile it if you use a tool on it.” What a revelation: God wants His altar built with jagged edges and uneven surfaces. He doesn’t want imperfections glazed over: He wants them on display!

Before I could show my imperfections to my supporters, I needed to lay them before the Lord. So I brought God my sorrow and anger, without sanding off my raw edges or covering over my rough emotions. I stopped trying to pretend that I had all the answers or that my faith negated my fury. I leaned into the belief that God accepts and loves us just as we are.

Knowing that God loved and accepted me helped me feel more comfortable being real with my supporters. Of course, people are not as loving and accepting as God, but I realized that’s no reason to hide my true self from them. When I was real with other people, it gave them the courage to be real right back to me. I learned that it takes courage to be vulnerable. And it also gives others courage when we’re vulnerable with them.

I had people tell me that they felt stupid sharing their “first world problems” with me. It broke my heart that they were scared that I would judge them. But somehow sharing my weaknesses and imperfections gave them permission to share theirs with me.

When we bring our messy, imperfect lives before the Lord, He declares, “My grace is sufficient for you, for my power is made perfect in weakness” (2 Corinthians 12:9a). What amazing news: in Christ, our weaknesses are celebrated and embraced as conduits of God’s power!

And the benefits of being real about the messy parts of our lives don’t end there. As Jacqui Jackson writes, “When we give up the facade and the filters, and the perfectly scripted posts, we welcome back intimacy with our mate, with our family, with ourselves, and with our Maker.”

So I will join with Paul in declaring that “I will boast all the more gladly about my weaknesses, so that Christ’s power may rest on me” (2 Corinthians 12:9b). And I’ll include the hard, messy parts of missions in my newsletters while also being careful that the stories I do share are mine to tell.

~~~~~~~~~~~~~

Alyson Rockhold has served as a medical missionary in Haiti, Tanzania, and Zambia. She recently published a 7-day devotional about learning to be still and know that He is God (Psalm 46:10). You can access it for free by clicking here.

Cross-Cultural Economics

by Heather Pubols

About a week after my husband and I moved to Kenya in 2009 I took my first real trip through the grocery store to look for items that I needed for our home. The store near where we lived had an amazing variety! You could buy everything from a loaf of bread to a new kitchen table and everything in between. It was like a Kenyan Super Wal-Mart!

Much was similar to my shopping experiences in the United States, but one difference that I didn’t anticipate was prices. I remember picking up a medium box of corn flakes, doing the currency conversion, and discovering that it would cost me almost $10 USD compared to the $3 I’d probably pay at home. On the other hand, I remember visiting the butcher and discovering that we could buy a nice piece of beef filet for less than it would cost at home. We began to see this with all kinds of other things, too.

When we bought a car, we were in for another sticker shock. At that time, no cars were manufactured in Kenya. All cars were imported. With the help of a trusted agent, we found a reliable 8-year-old car. However, because of import tariffs, shipping and agent fees, the final cost of this car, like the others on the market, was around double what we would have paid for it in the US.

On the other hand, we lived very close to a national park filled with wild animals that we could only see in a zoo in our home country. Because we were residents, our entrance fee to the park was about $10 – a fraction of the cost of what a foreign tourist would pay to get into the same park. We also had easy access to many of Kenya’s all-inclusive resorts and hotels. At times in the off-season some offered prices similar to moderate to cheap hotels in the US.

All of these experiences became daily lessons in cultural economics.

Economies are cross-cultural, too
Before living overseas, I thought that if a country had less wealth, then products would be cheaper. Clearly, those ideas needed to go out the window!

What I came to understand was that a variety of factors impacted local prices. Those include local buying preferences, taxes, and what is made locally versus imported. When we lived in Kenya, I learned that labor for services was often less, but products (especially those requiring manufacturing or import) were usually more expensive and fewer people could afford them. The supply was less because the demand was less, so the price was higher. This was a different economic model than I was used to.

Understanding the various costs of living where you will live is important as you create a budget for living in a foreign country. Mercer provides a helpful annual global cost of living report. Their 2019 report has some surprising results. Eight African cities are in the top 50 most expensive cities in the world. In fact, N’djemena, Chad, in central Africa, was listed as more expensive to live in than Geneva, Switzerland!

One other factor that needs to be considered is constantly changing currency exchange rates. Like most missionaries, we received funds in the currency of our home country, so changes in its value against the currency of our host country impacted our costs. For example, our 50,000 Kenya Shilling per month rent could be $350 US dollars one month and $500 USD the next all depending on the KSh/USD comparative value. This changed our cash flow from month to month at times from famine to feast or vice versa.

Explaining economic differences can be a challenge
All of this can be difficult to explain especially to friends, family and ministry partners at home. Some may have the same ideas that I did about costs of living; they may not understand a high ministry budget for work in a developing country. Others could have hidden jealousy when you are able to do or have something that could be unusual or extravagant in your home country.

Help build a bridge through your communication. Invite your community into “your world.” A good place to start is in your regular ministry communication – your newsletter or blog. Tell stories about silly faux pas and language mishaps and your experiences with $10 boxes of corn flakes and $10 park entrance fees. Explain cultural differences, including economic ones, and what surprises you about them with a view of how God is expanding your worldview.

However public communication isn’t the best forum to share everything. Discussions in small groups and conversations with people one on one are great places to share more details or explain things that may be more controversial. Be patient, use wisdom and let your focus for sharing information about economic differences be on nurturing knowledge that lets your community grow with you.

~~~~~~~~~~~~~~~~~~~~~~

Heather and her husband served as missionaries based in Africa and Europe from 2009 to 2018. After moving back to the US, Heather launched a new ministry, LeMotif, which focuses on helping Christian organizations with marketing and communications. You can learn more about her ministry at www.lemotif.org

How to Communicate so People Will Care

Newsletters. Prayer updates. Itinerations. Reports. Furloughs. Presentations.

Are you stressed out yet?

For most of us, living and serving abroad means communicating back to senders. A lot. But this isn’t what we went to school for, and besides that, communicating in person or in print is scary. It’s exposing. It’s like learning a new culture and language; sometimes when we mess up it’s funny, sometimes not so much.

We’re all too familiar with the dangers:

Communicate too much and we’ll annoy people or people will say we’re not protecting the privacy of the nationals.

Don’t communicate enough and we’ll get dropped; people or churches will stop supporting us, because “out of sight, out of mind.”

Talk about the right stuff in the right way. One missionary recently told me that you have to appear miserable enough that people will still support you while not appearing so miserable they want you to come home.

To be sure, communicating with senders (via newsletter or a live missions report) is a unique form of communication, blending a bit of travelogue with a side of sales pitch, and then adding a large spoonful of sermon. It’s like a Christmas Letter got married to a Church Bulletin and had an Amway.

Extreme Sports, Convents, and Space Missions
As crazy as it seems, some people actually love talking. We call these people 13-year-old girls. I’m just kidding. Yikes. Anyways, for some of you, communication is like an extreme sport, full of excitement and danger and the very real risk of serious bodily harm. And you think it’s fun.

For others, communicating (in print or person) makes you feel like you’re wearing the appropriate attire for a European beach when you’d much rather be wearing the appropriate attire for a convent. Communicating, for you, seems dangerous, and dangerous, for you, is never fun.

Writing or speaking can feel like launching a space probe into the cosmos hoping it just might land on a tiny comet and provide even a smidgen of feedback. And when you get one positive e-mail or comment back, you’re all like, “Whooohooo! Mission Accomplished!”

htc1 — Celebrating at the European Space Agency after the successful landing of the Philae lander on a comet after a journey of 4 billion miles. Or me, when I find out someone actually read my newsletter.

So, You Want People to Care? Try This…
Speak from the heart.
Or be funny.
Or both.
But never neither.

That’s it. Communicate like this, and you’ll change the world. Or at least your newsletter.

Why This Matters – The Bride of Christ
It’s our great privilege to speak back into the lives of those who send us. They sacrifice too, and not just money: many of our senders have given up relationships and friendships, children and grandchildren. Simply put, they are worth our time.

Additionally, communicating from the field is an amazing opportunity to minister to the Bride of Christ. We can help them see God’s passion for His glory as the Kingdom spreads globally. We can enlarge their vision of God and His mission, reminding them that national politics is a small bit of what’s going on in the world. We can remind them that the Church is alive and well and the Spirit of God is moving in the hearts of people. Of course, none of that happens if we’re snooty.

Even a church missions presentation can be ministry, if done with care and thought. A report could be part of what Walter Brueggemann calls “prophetic imagination,” helping folks see an alternative reality, where the Kingdom is advancing and there’s more to life than the daily grind.

Please be careful not to love the Church only where you serve. Love the Church where you came from too. She is no less Christ’s Bride.

Why This Matters – They’re Volunteers
The folks reading your newsletters or listening to your missions talks are volunteers; they don’t have to pay attention to you or your words. They have chosen to listen to you (except maybe the 6-year-old boy in the third row who’s been threatened with “No McDonald’s” unless he sits still and pays attention).

They are giving you one of the greatest gifts ever: time. Value their gift, and give something back. Make them glad they came. Be wise and “make learning a joy.” (Proverbs 15:2)

Remember, you’re speaking to volunteers. They don’t have to pay attention to you, but if you speak from your heart or you’re funny or both, they will.

It’s Not Just Data – Speak from the Heart
Very few people get excited about data. We’re all tired of data. So, stand in front of a church and give them facts and percentages, sure, for maybe five seconds. And then give them your heart. They can get facts from Google, but they can only get your heart if you give it to them.

Want an easy way to do this? Tell them the Why and the Who, not just the What and the Where. People will care a whole lot more about what you’re doing when they see the heart behind it. Show them that heart.

Why are you going?
Why do you live there?
Why are you doing what you’re doing?
Who’s behind the newsletter?
Who’s the project for?
Who is God transforming?

What are your newsletters and presentations full of? Are they full of What you’re doing and Where you’re doing it? That stuff’s important, but it’s pretty sterile. If the majority of your communication is full of details and factoids, please stop. You’re boring people, and missions should be anything but boring.

Take a step back and ask yourself how to incorporate more of the Why and the Who. Put some heart in it.

You’re talking about people, right? So don’t reduce them to a stat or a large group photo of 50 people no one in your audience knows. There’s enough dehumanizing going on in the world already. Go ahead, show the group photo, but then tell a story about one person in the group who was impacted.

htc4 — Cecil the lion, shot and killed in Zimbabwe, July 2015

Why did Cecil the lion get so much attention? It’s because he wasn’t just a stat — another lion poached. He had a name and a family. He had a story. If we can give a lion in Africa a name and a story, can’t we do the same for people? God does.

So speak from the heart. About people, not tasks. About hearts, not projects.

Ask for God’s help. Ask Him to help you see people as He sees them, because once you connect with the heart of God on the matter, it’s all over. You’ll never be the same, and neither will your audience.

How to Be Funny
Sometimes, our theology erases our joy. Does yours? I realize that humor and joy are not synonyms, but really, do we actually believe the folks who look completely miserable while they grunt through gritted teeth, “I know I’m not happy, but at least I have the joy of the Lord”? Is there a laughter and peace that comes from God that is actually – really and truly – fun? We take ourselves way too seriously.

God is still in control.
God is still good.

So when was the last time you laughed? Like, really belly laughed?

Life is filled with heartache and pain. I am not immune to that, and I’ve spent a good bit of my time at A Life Overseas writing about outlawed grief, and bleeding grief, and feeling worthless.

It’s just that people are really funny creatures.

We should pray more for the joy of the Lord in our teams and churches and families. There is a time to mourn, for sure, but there is also a time to laugh and dance. Make sure you stay balanced. And remember, there’s nothing holier about sadness, just like there’s nothing juvenile or immature or sinful about enjoying life so much that you LOL.

Remember, Jesus got in trouble for having too much fun. Be like Him.

I guess what I’m trying to say is, if you want to be funny in your communications, learn to laugh, and laugh long and laugh hard. Wrap up your kids in tickle fights and joke about the crazy stuff. Look at other drivers on the road and make up stories about their lives; create a running commentary. Practice various accents. In our family, one person’s good at Russian, two are great at British, another imitates Jim Carrey’s Grinch scarily well, and the last one’s four.

But please, if you don’t think you’re funny, don’t worry. This is not supposed to make you even sadder and even more not funny. If funny’s not your thing, it’s not the end of the world, just make sure you communicate from your heart. No humor required.

CONCLUSION
Speak from the heart.
Or be funny.
Or both.
But never neither.

Try it out. See if it changes anything.
And then add me to your newsletter list.

*photo credit

Words Matter

In health care we have a story we call “The 71-Million Dollar Word Story”.

It involves a young man from Cuba, the absence of a skilled interpreter, and a misdiagnosis.

The man was 18 years old and had just graduated from high school. He was riding around with his friend when he complained of a bad headache. He thought it was because of the strong smell of gas in his friend’s car but by the time he got home the pain was so severe that he was crying. He went into a coma soon afterward and was transferred to a local hospital in a comatose state. The family was sick with worry as they waited in the emergency room for this man to be assessed. The word ‘intoxicado’ was used and, in the absence of a professional interpreter, it was assumed that the young man was ‘intoxicated’, had taken a drug overdose and was suffering the effects. The family had no idea this was the way the words were interpreted. Had they known they could have attested that the young man never used drugs or alcohol, that health was extremely important to this young athlete. Rather, ‘Intoxicado’ was a word used in Cuba to mean a general state of being unwell because of something you ate or drank. It was the only word they could think of to express the sudden onset of his symptoms.

The misinterpretation of this word caused a misdiagnosis resulting in an 18-year-old becoming a quadriplegic, for in reality he had suffered a brain bleed and lay for two days in a hospital bed without proper treatment. Had the hospital staff made the correct diagnosis the man would have left the hospital in a few days, on his way to college and a normal life.

This tragic event resulted in a lawsuit and if this man lives to be 74, he will receive a total payment of 71 million dollars.

Because words matter.

Words are our primary way of conveying everything from symptoms to silliness.

All misuse of words doesn’t result in tragedy. Sometimes the results are humorous. Like when Pepsi translated a “Come Alive! You’re the Pepsi Generation!” ad into Chinese it was translated literally as “Pepsi will bring your ancestors back from the dead”. Or when the “Got Milk” campaign was adapted for a Spanish market, the phrase was understood as “Are you lactating”. And then there was the more personal time when my friend called a Pakistani man a laxative instead of by his name – just the slip of one sound resulted in a not easily forgotten faux pas.

Because words matter.

Those of us who work across cultural boundaries understand and experience this on a daily basis. From asking for juice at a local grocery store to communicating during emergency situations, we need our words. Words are something we miss most when we first arrive in a country. We know what it is to struggle to communicate, to struggle to find words.

Most of all, we long for words to communicate the gospel story, long to put words together to form sentences and thoughts that have meaning; life-giving, God-breathed meaning.

There’s a well-known story in the New Testament where Jesus used words, words to convey living truth to a thirsty heart. He used words that confound and challenge, attract and puzzle. He used words with a woman who was culturally from a completely different background than his own. He communicated across cultural barriers and boundaries to a woman at a well who was just getting water, a normal part of her every day life. Jesus used words to change a woman’s life. He used words to change hearts and ultimately an entire community.

Every time I tell the story of the 71 million dollar word, I am challenged anew. For as big and as tragic as the 71 million dollar word is, there are many times when our words have eternal implications that go beyond lawsuits and tragic life events.

Words matter. And so I work to use words in a way that brings hope and life to thirsty hearts.

How have you used words in the past week to bring life to the community where you live? Have you longed to use words more effectively lately? Join the conversation through the comments.

Marilyn Gardner – grew up in Pakistan and as an adult lived in Pakistan and Egypt for 10 years. She currently lives in Cambridge, Massachusetts. She loves God, her family, and her passport in that order. Find her blogging at Communicating Across Boundaries and on Twitter@marilyngard

Newsflash: We’re Not Better Because We Live Overseas

I read a lot of missionary blogs.

When someone comments from Peru or Vietnam or Sudan, I click, and I read. Because the world fascinates me. It is a big, beautiful place, and God is doing amazing things on all corners of it. Absolutely.

But, as I have read missionary blogs, and as I have watched videos about world races, I am struck with the subtle arrogance of the Western missionary’s language. Things {something} like this are all over our websites and newsletters:

“I knew that there was more to life than the 9-t0-5 in America. I was just a businessman, and now I get to be so much more.”

“I felt God calling me into a bigger story. One that wasn’t so comfortable and easy.”

“I am living a good story, because I am moving overseas to Africa.”

“I’ve spent my whole life in the normal, but now I am embracing real adventure.”

“There is desperate need in India, and I finally get to become Jesus’s hands and feet.”

Okay, friends. Put yourself in the non-missionary’s shoes. What does this kind of language communicate? Reading our overseas blogs from North Carolina or Colorado or California, what are we saying to all of those who aren’t choosing to live in a foreign country?

That their story isn’t good because they aren’t feeding African children?

That they can’t see God work in miraculous ways in the West?

That there is something selfish about simply rooting where you are planted?

That God doesn’t show up in dramatic ways in the “normal,” that there isn’t need in the States?

That their Christ-following is somehow, less?

This is wrong. All of it.

Because yes, the video of the white guy with the poor kids and the inspirational music in the background is dramatic and inspirational, but his story isn’t better by any means than the housewife who is trying to flesh out her faith in the same hometown she grew up in.

It. is. not.

Despite what our media sells us. Or our Christian circles tell us. Or the popular communicate in their highly-edited videos.

Following Jesus and loving others well can happen anywhere. Is hard anywhere. And can speak transformationanywhere.

And, so, friends who might read here and who aren’t choosing to live overseas, let me officially apologize– on behalf of myself and on behalf of all the missionary-media you’ve seen.

If the power of your story has felt devalued because you have chosen to do the hard{er?} work of staying and loving others right where you are, I ask your forgiveness.

Because a good story most definitely does not require a passport.

And, to my missionary friends, please, please, forthelove, be careful in your communication. Be careful that you are not subtly telling your followers, your supporters, your friends back home that they are less.

The choice to usher in the Kingdom deserves respect, wherever it takes place.

*Version originally appeared on LauraParkerBlog, March 2012

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Do you communicate, or believe, that the “more Godly” move is an international one? How does that attitude play into our communications with our support back home? Or even our sense of pride?

– Laura Parker, Co-Founder/Editor, Former Aid Worker in SE Asia